Ethical marketing

Ethical marketing is simply the line drawn between moral and immoral advertising to your customers. Given the current crisis, it’s the difference between communicating with authenticity and empathy, and taking advantage of customers through emotive or gimmicky...

Reopen for Business – Planning Template

In March 2020, the Prime Minister announced the new National COVID-19 Coordination Commission (NCCC) to minimise and mitigate the impact of the global pandemic on jobs and businesses and to facilitate fast social and economic recovery. The Commission has released a...

How to manage poor employee performance

When one member of your team begins to perform below par, this can have a knock-on effect across the whole business. So, dealing effectively with performance issues is a must. Your team is the beating heart of your company. Everyone in your core departments must be...

Prepare for Finalising Single Touch Payroll

If you have been reporting Single Touch Payroll (STP) to the ATO this financial year, you will need to make a finalisation declaration. There is no need to issue payment summaries to employees you have reported through STP. Large employers (with more than 20...

Tax tips for self-managed superannuation funds

Having a self-managed superannuation fund (SMSF) gives you control and flexibility over how you make investments and prepare for retirement. It’s important to get your deductions and record keeping correct for the SMSF audit process and the tax return, as there are...

How to Upsell and Cross-Sell in Retail

With the current retail climate, it’s more important than ever to provide tremendous value to your customers and maximise your sales. One way to accomplish this is to increase your store’s average basket size and order value through upselling and cross-selling. Make...