Understanding your revenue drivers

For your business to make money, you need to generate revenue. You produce revenue through your usual business activity, by making sales, getting your invoices paid, or taking cash from paying customers. So, the better you are at selling your products/services and...

Ethical marketing

Ethical marketing is simply the line drawn between moral and immoral advertising to your customers. Given the current crisis, it’s the difference between communicating with authenticity and empathy, and taking advantage of customers through emotive or gimmicky...

Reopen for Business – Planning Template

In March 2020, the Prime Minister announced the new National COVID-19 Coordination Commission (NCCC) to minimise and mitigate the impact of the global pandemic on jobs and businesses and to facilitate fast social and economic recovery. The Commission has released a...

What to do before re-opening your store

As lock down measures ease, you can finally get back to face-to-face trading. But what do you need to put in place before opening your doors? Preparing for your store’s re-opening should be done sooner rather than later. Work on your plan now so you are ready to open...

Dealing with uncertainty – tips for business owners

Whether you’re in full lockdown, restricted trading conditions or back to ‘business as usual’, there’s still real uncertainty for business owners. We’re trading in challenging times at present. And knowing what step to take next is a key worry. We know that you invest...

Cashflow and cost control

More than ever, cashflow is a vital part of staying afloat, whether your business is in recovery or growth mode. Revenue, profit and your bottom line will all resume their importance when we’re back to “normal” (however that’s going to look), but keeping everything...

JobKeeper enrolment extends

The Australian Commissioner of Taxation has extended the time to enrol for the initial JobKeeper periods, from 30 April 2020 until 31 May 2020. If you enrol by 31 May you will still be able to claim for the fortnights in April and May, provided you meet all the...

The value of a brand style guide

Your brand is an integral part of what makes your business unique. So, keeping your brand style consistent across all communications, marketing and online channels is important – and this is where having a brand style guide can become invaluable. A brand style guide...

Social distancing: Running effective online meetings

In unprecedented times, businesses must adapt to remain productive. If face-to-face meetings are a key part of your daily business operation, here are some tips to take your meetings online with minimal disruption. Find the best system for you. There’s a range...