Digital marketing on a shoestring budget

Promoting your goods and services to potential customers is at the heart of running any successful business. And to advertise your brand in the modern world means diving into the world of digital marketing – i.e. online promotion activity for your business. 87% of consumers begin their search for a product online, according to recent research. So having an ‘online presence’ is critical if you’re going to engage with prospective…  Read more

R&D tax incentive for Australian businesses

The Australian Government’s R&D tax incentive provides targeted offsets that aim to encourage more companies to engage in R&D, in order to contribute to a stronger economy. The incentive is designed to encourage research and development activities that companies may not otherwise do due to uncertain returns and risk. What’s involved? The R&DTI offers two levels of tax offset depending on your aggregated turnover: a 43.5% refundable tax offset for…  Read more

Track and understand customers’ shopping habits using cookies

You know what chocolate-chip cookies are, but what about the ‘cookies’ that websites ask you to accept and that are somehow linked to digital marketing? HTTP cookies, to give them their full name, are small packets of information that are stored on your computer when you use a web browser. So, when you visit your favourite websites, you’ll have downloaded certain cookies onto your device. These cookies fall into three…  Read more

Thinking of Buying a Business? Things to Consider

Buying an existing business can be a great way to get started as a business owner, or to expand operations if you are already running a business successfully. Established businesses have already done the hard work of setting up a business, so you can get up and running on day one without a lengthy formation process. Things You’ll Need Why is the business for sale? – It’s important to understand the…  Read more

Take some small steps to better wellbeing

We are living in uncertain times right now. The situation changes daily with new challenges to overcome. We are all feeling the strain. So what can we do to manage the stress and regain some much needed sense of wellbeing? Research shows that doing something (no matter how small) is the best way to manage anxiety. There is a lot we can’t control right now but there are also things…  Read more

Succession planning for small businesses

It takes guts to start a business. It also takes a strategic mindset to succeed. Business owners are no strangers to weighing risk and navigating uncertainty, but the current climate has dialled everything up. Many business owners face the uncomfortable position of having to remap carefully thought-out succession plans and exit strategies and to consider selling their business before they’re ready and, possibly, for less than it’s worth. Transition may…  Read more

How to run a better virtual meeting

Poor remote meetings will extinguish your humanity in minutes. Here’s some guide to getting them right. In the world before lockdowns, self-isolation and work-from-home virtual teams and remote meetings were on the rise. Now they are nearly guaranteed to become the predominant mode of getting work done for many teams. And there is no future, short of extinction, where meetings won’t happen in one form or another. Here’s our evidence based guide to getting virtual meetings…  Read more

How NOT to manage working from home

Working from home is becoming a way of life for many people. While there are undoubted advantages, and many people say they enjoy it, as the pandemic stretches out it is beginning to wear thin. Mostly that’s because many companies replicated the old office-bound ways of working to the virtual world. Workplaces that don’t adapt shift the burden to workers, who have to contort their lives to fit. That affects…  Read more

Reminder for Employers ** SG Amnesty Ends Soon **

Time is running out for employers to take up the Government’s superannuation guarantee (‘SG’) amnesty, which expires at 11:59pm on 7 September 2020. The amnesty allows eligible employers to disclose and pay SG charge (‘SGC’) amounts owing from 1 July 1992 to 31 March 2018, without incurring penalties (up to 200% of the SGC) or administration fees ($20 per employee, per quarter) that would otherwise apply. SGC payments made during the…  Read more

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