Month: June 2020

Ethical marketing is simply the line drawn between moral and immoral advertising to your customers. Given the current crisis, it’s the difference between communicating with authenticity and empathy, and taking advantage of customers through emotive or gimmicky messaging. On one hand, it feels wrong to post about anything that isn’t related to the virus… who wants to hear about handmade pendants or luxury facials in a pandemic? On the other…  Read more

In March 2020, the Prime Minister announced the new National COVID-19 Coordination Commission (NCCC) to minimise and mitigate the impact of the global pandemic on jobs and businesses and to facilitate fast social and economic recovery. The Commission has released a template that businesses can use to plan for reopening operations while keeping the workplace healthy, safe and virus-free. The tool complements information on the Safe Work Australia website, which has created a…  Read more